My PortFolio

Download CV

My PortFolio

Hi Casa Real Estate

View Live

Branding

UX Research

Website Development

Graphic Designing

About the company

HI Casa Real Estate is a premier real estate brokerage specializing in connecting clients with prime properties across Dubai. The company offers expert guidance in buying, selling, and renting properties, backed by a deep commitment to exceptional customer service. With a strong focus on community insights, market knowledge, and innovative digital strategies, HI Casa Real Estate ensures clients achieve their property goals with ease and confidence.

My Role

Digital Designer

Timeline

12 Weeks

Problem Statement

HI Casa Real Estate faced challenges in expanding its audience reach and engaging its current customer base. Despite a strong portfolio of properties and dedicated services, the company struggled to connect with new prospects effectively and to foster meaningful interactions with existing clients. This limited their brand visibility in a competitive market and hindered efforts to build lasting relationships with customers, reducing opportunities for growth and loyalty

Objective:

To create a distinctive and prestigious brand identity for HI Casa Real Estate that establishes its leadership in the market, reflects luxury and trustworthiness through gold and blue hues, and maintains a cohesive connection to its parent company, Harmony Investments

Colors of Luxury:

The original logo’s color palette was limited to gold and black, offering a sense of luxury but lacking contrast. To make it more vibrant and align it with Dubai’s renowned water attractions, I introduced blue to the palette. This addition not only creates a fresh pop of color, enhancing the logo’s visual appeal, but also draws a subtle reference to the region’s waterfronts. The gold signifies prestige, while the blue evokes trust and professionalism, giving the brand a dynamic yet refined look. Together, the colors align with HI Casa’s professional tone and reinforce its unique presence in the real estate market.

Typography:

The typography for HI Casa Real Estate was selected to balance modernity with professionalism:

  • Quntify is used for “HI Casa” in the logo, giving a unique, modern look that reflects the brand’s forward-thinking identity.
  • Gill Sans for “Real Estate” provides a clean, trustworthy contrast, enhancing readability and adding timeless appeal.


This combination aligns with the brand’s goal to stand out as a market leader while maintaining a strong link to its parent company, Harmony Investments, ensuring consistent and memorable brand recognition across all platforms.

The New Logo:

The original logo leaned heavily toward Harmony Investments, the parent company, rather than highlighting HI Casa Real Estate. I redesigned it to give HI Casa its own distinct identity while maintaining key elements from the original design, preserving a visual link to Harmony Investments.

Before

After

Design Aesthetic

The website was crafted to reflect the brand’s identity, emphasizing confidence, luxury, and modernity. A mobile-first approach ensured accessibility across all devices, catering to the predominantly mobile audience.

Key Features

  1. Smooth Scrolling and Sticky Navigation:

    • Smooth scrolling enhanced browsing, while a “scroll back to top” button simplified navigation.

  2. Floating WhatsApp Button:

    • A quick-contact feature allowed users to reach out conveniently.

  3. Micro-Interactions:

    • Hover effects on clickable items like communities, developers, and listings changed colors to visually indicate interactivity.
    • Buttons also featured dynamic hover effects, encouraging engagement.

  4. VIP Service Highlight:

    • A black background was used to differentiate and emphasize the VIP service, representing luxury and drawing user focus.

  5. Dubai Lifestyle Representation:

    • Vibrant images of Dubai showcased the city’s iconic lifestyle and luxurious appeal, helping users connect emotionally with the brand.

User Research

To align the website with user needs, I conducted interviews with 8 users who had previously searched for real estate.

Key Insights:

  • Pain Points:
    Users disliked submitting personal information without fully understanding the project, fearing pressure from agents.
    Many felt overwhelmed by the sheer volume of information available online, making it hard to feel confident in their investment decisions.

Approach:

To address these concerns, the website was designed to:

  • Offer comprehensive and easily accessible information about properties, communities, and developers.
  • Empower users to make decisions aligned with their best interests by eliminating confusion and providing clear, structured content.

Information Architecture

The content was strategically organized to ensure intuitive navigation and guide users through their decision-making journey.

Final Content Structure (Home Page):

  1. Header: CTA for users to list their properties.
  2. Hero Section: Communicating the brand’s mission to act in the user’s best interest.
  3. Test Marquee: Highlighting brand authenticity.
  4. About Us Section: Establishing trust with the users.
  5. Exclusive Property Listings: Demonstrating market activity and access to unique offers.
  6. VIP Service Section: Promoting one-on-one tailored investment planning.
  7. Communities Section: Presenting Dubai’s top investment areas and associated projects.
  8. Developers Section: A carousel to explore off-plan projects by developers.
  9. Social Media Posts: Keeping users updated and encouraging them to follow the brand.
  10. FAQs: Answering common questions to reduce hesitation.
  11. Sign-Up Form: Offering monthly updates to maintain engagement.
  12. Footer: Quick links to key pages and popular sections.

Results:

  • 40% of users reported being more confident in choosing HI Casa Real Estate as their investment partner.
  • 70% of users found all the information they needed about projects, developers, and communities.
  • 50% of users submitted their contact information after exploring the website.

Objective:

The website redesign for HI Casa Real Estate aimed to elevate its digital presence, optimize the customer journey, and enhance SEO for improved visibility in the highly competitive Dubai real estate market. I spearheaded the development, creating a responsive, visually engaging site that provides visitors with a seamless experience across devices.

Technology Stack:

The development of the HI Casa Real Estate website was built on a robust stack, leveraging WordPress for content management and a combination of plugins to maximize functionality, flexibility, and interactivity.

Wordpress
WordPress
Elementor Pro
Elementor Pro
Advanced Custom Fields (ACF)
Advanced Custom Fields (ACF)
GreenSock Animation Platform (GSAP)
GreenSock Animation Platform (GSAP)
Dyanmic.oo
Dyanmic.oo
The SEO framework
The SEO framework

Responsive Design:

Creating a responsive design was a core objective. I ensured the website functioned seamlessly on desktop, tablet, and mobile devices, adapting content layout and images based on screen size. Using Elementor’s responsive controls allowed me to tailor design elements, ensuring optimal viewing experiences across various devices.

In terms of visual consistency, I designed all elements to reflect HI Casa’s branding, applying a card design with rounded edges that mirrored the logo’s aesthetic. This design not only maintained a professional look but also aligned with the brand’s image, reinforcing its identity across all screen sizes.

SEO Optimization

To maximize search engine visibility, I implemented a range of SEO best practices across the HI Casa Real Estate website, focusing on enhancing both user experience and search engine ranking. Here’s a breakdown of the SEO enhancements:

  • Keyword Analysis and Integration:
    Comprehensive keyword research was conducted to identify high-performing and industry-relevant keywords. These were strategically integrated into meta descriptions, title tags, headers, and on-page content to improve visibility and alignment with search intent. This ensured the website targeted competitive and niche search terms specific to Dubai’s real estate market.

  • Meta Tags and Alt Text:
    Comprehensive meta descriptions, title tags, and image alt text were crafted to improve page relevance and ensure target keywords aligned with search intent, boosting visibility for key search terms.

  • Content Structuring:
    By using a clear content hierarchy with headers (H1, H2, etc.) and clean URL structures, the website’s pages were made easy for search engines to crawl and index, improving its relevance in search results.

  • Optimized Media and Page Load Speed:
    Images were compressed without compromising visual quality, and caching plugins were implemented to keep page load times low. These optimizations support SEO by enhancing user experience and reducing bounce rates, which are factors that positively impact ranking.

  • Community and Developer Sections:
     Dedicated sections on communities and developers were added, offering in-depth information on locations, prices, events, and off-plan projects. These content-rich pages attracted organic traffic from users seeking comprehensive real estate information in Dubai, boosting site engagement.

  • Sitemap Generation:
     A sitemap was created and submitted to search engines, ensuring that all pages and new content were easily accessible for indexing. This streamlined process improved crawl efficiency and kept the website up-to-date in search results.

With these SEO optimizations, HI Casa Real Estate’s website saw improved search rankings, increased visibility, and a significant rise in lead generation and organic engagement, effectively positioning it in Dubai’s competitive real estate market.

Key Results

The redesigned HI Casa Real Estate website achieved its goals of improving user experience, boosting SEO performance, and aligning with the brand’s mission to empower users.

Through a blend of user-centric design, strategic content organization, and technical optimizations, the website successfully positioned HI Casa Real Estate as a trustworthy and knowledgeable partner for real estate investments in Dubai.

After the redesign, the HI Casa Real Estate website achieved:

  • 70% increase in brand recognition, attributed to consistent branding and improved visual identity across the website.
  • 48% increase in form submissions due to a smoother customer journey
  • 250% increase in social media non-follower views, driven by viral content hooks
  • Improved SEO performance, which contributed to a steady increase in organic traffic.

Designed & Developed by Ahsan Nawazish